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How
Promotional Products are Used
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| Trade
Show Promotions: Often called giveaways or handouts, these
are an essential part of the trade show exhibitor's presentation.
Items are used to remind recipients of what the advertiser is selling,
offering, or promoting. A magnet calendar with your company's name
will stay up all year round. |
| Thank-You
Gifts: These are generally given at
year-end but also at other times when businesses want to thank customers
for their loyalty. A nice pen and pencil set on the buyer's desk will
keep the advertiser's message and number as well as his good wishes
in front of the customer for many years. |
| Door
Openers and Business Builders: Traditionally, salespeople
have utilized business gifts to gain acceptance or appointments with
prospective clients. A gift to the receptionist may be a bit passe,
but a direct-mail piece with a desk item included will get opened
quicker, and once the mailer is thrown away, the item will help to
entice a meeting. |
| Goodwill
Builders:
Marketing an image of a corporation can be a primary goal for companies.
Exxon needed more than a few T-shirts to help its image after the
Valdez oil spill, but the t-shirts worn by the clean up crews provided
locals with a constant asurance that Exxon was cleaning up the mess.
The handful of Tootsie Rolls Bob Gans tosses into every shipment of
Gans Ink is something printers around the world anticipate. |
| Point-of-Purchase:
With
an ever-expanding retail products market, alternative forms of advertising
have been sought out by the major players to set themselves apart
from the pack. That Tombstone Pizza minicalender on the checkout counter
didn't get thrown out with the mobile when the promotion was over.
It stayed up all year. |
| Event
Marketing: Turning
company happenings into events entices excitement and increases participation.
A holiday music tape with a 90-second invitation to the company Christmas
party draws a lot more people than a notice on a bulletin board. |